Marketing Manager Retainer

Service Description

As a small business or creative enterprise, you may know what needs doing — but not have the capacity, bandwidth, or clarity to make it happen consistently. The Marketing Manager Retainer from Leona Strategy Studio offers you ongoing, senior-level support: planning, prioritising, managing, and delivering marketing activity month after month. Consider me your external marketing lead, quietly steering your brand, campaigns and growth — so you can focus on what you do best. What's Included (example deliverables) - Monthly marketing planning and prioritisation - Content calendar management (blog, social, email) - Campaign coordination and execution support (digital, content, partnerships) - Supplier/contractor coordination (designers, copywriters, developers) - Budget management and reporting - Monthly performance tracking and simple analytics summaries - Quarterly strategy review and adjustments - Ongoing brand consistency oversight (tone of voice, messaging, identity) - Ad-hoc support and troubleshooting - Optional: quarterly strategy refresh, creative brainstorming sessions How It Works - Intro Call / Discovery Brief — 30–45 min to clarify needs, goals, resources and constraints. - Initial Setup & Planning — define objectives, plan 3–6 month roadmap, create content/calendar framework. - Monthly Delivery & Oversight — ongoing execution of tasks, campaign management, coordination. - Reporting & Review — monthly summary of activity, results, and recommended next steps. - Quarterly Strategy Review — revisit goals, realign priorities, adjust roadmap if needed. Why This Service Works — What You Get - Short, benefit-oriented selling points to show value (not just features). For example: - Consistent marketing without hiring overhead - Senior-level insight, even with a small budget - Strategic clarity and ongoing prioritisation - Relief from marketing overwhelm and execution burnout - Flexibility — you don’t commit to full-time staff but get reliable support - Better use of your marketing budget: clarity, planning, accountability Starting Price Starting at £1,500 / month — for light retainer (approx. 4–6 days’ support over a quarter) Standard retainer: £2,500–£3,000 / month — for regular monthly support (equivalent to ~1–2 days/week) Custom pricing available for bespoke scopes and project-based work; exact investment will depend on scope, deliverables, and agreed commitments.